Jingles & Opening Themes

Posted by JonWoods JonWoods
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I have this rule that when a song gets stuck in my head, if I can find it, then it goes into my music library. Normally that's not a problem, but often these ear-worms are themes from classic TV shows and jingles from old commercials. Thanks to youtube I can usually even find those rarities too. I guess we've become spoiled when it comes to access to the popular culture from our past, and I'm disappointed if I can't get these old themes. There's one old Chex cereal commercial in particular that's been eluding me for years now.

As an aside, if the amazon music download store had them available, I would certainly buy these oddball bits of audio memorabilia from them. I should also note that I usually play my music library on "shuffle" and (as Lorelei will attest) it frequently makes for some interesting listening.

Currently, it seems most television shows have abandoned doing opening theme songs. That's understandable to a degree. After years and years of that formula, I'm sure some producers feel they're cliché and we've moved beyond that. Instead they sell those valuable seconds for ads and simply run the credits over the first minutes of the show. However considering the rising cost of TV production, it seems having one reusable minute for the episode would be rather attractive to the producers.

Beyond that, I believe it does make a series or product more memorable. If you go to youtube and enter the title of a TV show into the search, you'll invariably be offered the show's opening theme as one of the defaults (if they have one). Using the example of those terrible Hannah-Barbera cartoons many of us watched when we were growing up, we fondly recall the theme songs but the actual content of the shows left no impression whatsoever.

As for products, it's a testament to the skills of the jingle-writers how often their work has outlived the products they were created to promote, or at least the advertising campaigns they were commissioned for. I think it's analogous to all those cheesy paperback books and detective magazines of days gone by that had memorable cover artwork and photos, but for the most part their content (the stories, the characters and the situations) are all supremely forgettable. You can find the covers from them reproduced on hundreds of sites, but is there anyplace you can find the writing or even a few quotes from their texts? I don't think so.

Next, I'll be saving up my pennies to commission my own theme song for American Damsels.

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John

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